IntentionExchange THE ANTI-AD — A PERSONAL MESSAGE WHERE THE ADS GO Send a message
Not an ad · the opposite of an ad · from $5

Interrupt the ads with a message from you.

Everywhere they look, someone is selling them something. Now, right in between — a note from you. A happy birthday, a good-luck, a miss-you, an inside joke. For a friend, family, a crush, or a loved one. They say yes before anything arrives, and then your message shows up where the ads used to be.

FOR:
What Sarah sees after she says yes
totally-normal-recipe-blog.example
NOT AN AD
HAPPY BIRTHDAY, SARAH!
From your sister. Right where an ad used to be.
HER LAPTOP
NOT AN AD
HAPPY BIRTHDAY, SARAH!
Mid-scroll. Just for her.
HER PHONE
IN THE AD BREAK · 0:15
HAPPY BIRTHDAY, SARAH!
Between two commercials: one thing that isn't one.
HER TV
One message · every screen she's already on · only because she said yes
How it works

Three steps. The middle one is the magic word.

You write something kind (or hilarious). They say yes. Then it finds them in the middle of an ordinary day, right where they least expect anything personal.

STEP 01

Write your message

A happy birthday, a pep talk, a miss-you, the inside joke only they'll get. Type a sentence — we turn it into something gorgeous: a mini movie trailer, a love note in lights, a morning-show shoutout.

STEP 02

They say yes

You text them a link from your own phone. Nothing shows up until they tap yes — and they choose what's okay and how often. It's a surprise, never an ambush.

STEP 03

It finds them

Your message appears in the spaces ads usually fill — the banner on a recipe blog, the break before a show, mid-scroll on the couch. Then they send one back.

Ways to say it

Your one sentence, turned into a little production.

The trailer

Coming This Fall

"One man. One ladder. Returned at last. This Tuesday, in Sarah's feed: REDEMPTION."

The hype spot

Good Luck Monday

"BIG INTERVIEW. 9 A.M. THEY HAVE NO IDEA WHO'S WALKING IN. Go get it, Priya."

The love note

In Lights

Black and white. Waves. A whisper: "Still my favorite person. — J."

The takeover

Birthday Everywhere

"HAPPY 40TH, SARAH!" on every screen she touches, all day long, from all of you.

The apology

Public Record

"I said the chili was 'fine.' It was incredible. I'm sorry. It deserved better. — Dave"

The crush

Someone Thinks You're Cute

"This message brought to you by someone who thinks you're cute." Anonymous optional. A yes from them required.

The only numbers we care about

Small on purpose.

1
Person it's made for
$5
To send a message
0
Info sold, ever
1
Tap for them to stop it

Success is measured the old-fashioned way: they text you about it.

Our promises, in plain words

This only works if they can trust it completely.

A personal message showing up in ad spaces is delightful only when the trust is total. So the rules are short, strict, and not fine print.

They say yes first, always

Nothing is ever shown to anyone until they've tapped yes on the link you sent them. No yes, no message. Ever.

Nothing is sold. Ever.

What you share to make a message is used to make that message — and nothing else. Not sold, not shared, not used to sell anyone anything. It never leaves the two of you.

They hold the dial

They choose what topics are okay and how often anything appears. One tap stops everything, instantly, and deletes what we had.

Grown-ups only, kindness only

No kids in messages, ever. Nothing mean-spirited gets made — this is for making someone's day, not ruining it.

Early access

Say it soon.

We're opening up group by group. Leave your email and yours will be one of the first messages through the door.

Your message, saved and waiting
Questions

Fair questions, straight answers.

So... is this an ad?
No — it's the opposite of one. An ad wants something from the person seeing it. Your message wants something for them: a laugh, a lift, a reminder that somebody was thinking about them. Nothing is for sale, nobody is tracked, and it only exists because both of you wanted it to.
What does the other person see before saying yes?
A short page with your name, what you'd like to send, and the rules in plain words: nothing about them is ever sold or shared, they choose what's okay and how often, and one tap stops everything. If they don't say yes, nothing ever appears — and we never bug them.
What does it cost?
Sending a message starts at $5 — about the price of the greeting card you were going to forget to mail. Bigger productions (a full mini-movie, an all-day birthday takeover) cost a little more.
What if I don't know what to write?
Start with the true thing: "thinking of you," "good luck tomorrow," "happy birthday, you maniac." We'll help shape it from there — the message stays yours, we just make it beautiful.
Can they make it stop?
One tap, anytime, no questions asked. Everything stops instantly and what we had is deleted. Saying stop is just as easy as saying yes — that's the deal that makes the whole thing feel good.